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Critical Success Factors for Online-Shops of Drugstores
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand (2014) 2/2014, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part – consistency of the marketing strategy- it is important to initially understand consumers’ behaviour …
Persistent link: https://www.econbiz.de/10010420966
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Adaptive governance : the role of loyalty
Klos, Tomas B.; Nooteboom, Bart - 1997
Persistent link: https://www.econbiz.de/10000978873
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Ostdeutsche Unternehmen : Absatzstrategien und Probleme
Beyer, Hans-Joachim - 1998
Persistent link: https://www.econbiz.de/10000654222
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Market and sales forecasting - a total approach
Bolt, Gordon John - 1971
Persistent link: https://www.econbiz.de/10000556398
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Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian - 1999
Persistent link: https://www.econbiz.de/10001367099
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Forecasting retailer product sales in the presence of structural change
Huang, Tao; Fildes, Robert; Soopramanien, Didier - In: European journal of operational research : EJOR 279 (2019) 2, pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
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Marketing epidemics : when antibiotic promotion stimulates resistant bacteria
Ravelli, Quentin - In: Development of scientific marketing in the twentieth …, (pp. 43-62). 2017
Persistent link: https://www.econbiz.de/10011620222
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Sales estimations in the book industry : comparing management predictions with market response models in the children's book market
Otten, Cord; Clement, Michel; Stehr, Dominik - In: Journal of media business studies 16 (2019) 4, pp. 249-274
Persistent link: https://www.econbiz.de/10012177022