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~subject:"Sales promotion"
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Sales promotion
Einzelhandel
17,804
Retail trade
15,202
Consumer behaviour
4,906
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Deutschland
2,043
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Customer satisfaction
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IT-gestütztes Marketing
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Kundenzufriedenheit
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Computer-assisted marketing
736
United Kingdom
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Wettbewerb
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Lieferantenmanagement
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Marketingmanagement
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Villas-Boas, Sofia
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Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
International journal of hospitality management
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
18
RePEc
8
BASE
7
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1
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
Saved in:
2
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
3
RFID-gestützte Produktempfehlung im stationären
Einzelhandel
Hansen, Torben
-
2008
Persistent link: https://www.econbiz.de/10003719591
Saved in:
4
New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
Saved in:
5
Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan
-
2007
Persistent link: https://www.econbiz.de/10003537461
Saved in:
6
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
7
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
8
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
9
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
10
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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