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~subject:"Sales promotion"
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Merchandising in country drug...
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Sales promotion
Einzelhandel
17,894
Retail trade
15,292
Arzneimittel
7,883
Pharmaceuticals
7,874
Consumer behaviour
5,271
Konsumentenverhalten
5,235
USA
2,922
United States
2,699
Theorie
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Theory
2,592
Deutschland
2,478
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2,258
Pharmaceutical industry
2,251
Drogenkonsum
2,177
Drug consumption
2,036
Verkaufsförderung
1,985
Germany
1,733
Online-Handel
1,643
Online retailing
1,638
Beziehungsmarketing
1,507
Relationship marketing
1,505
Supply chain
1,423
Lieferkette
1,420
Pricing strategy
1,420
Preismanagement
1,417
Droge
1,413
Drug
1,402
Electronic Commerce
1,307
E-commerce
1,242
India
1,083
Welt
1,075
Indien
1,072
World
1,052
Drogenpolitik
1,030
Impfung
1,007
Vaccination
1,004
Coronavirus
983
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976
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973
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Gedenk, Karen
13
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12
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10
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9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Rajagopal
8
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8
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7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
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7
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6
Bijmolt, Tammo H. A.
6
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6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
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Mullin, Roddy
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Natter, Martin
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Villas-Boas, Sofia
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Xia, Lan
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5
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5
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5
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Institut für Betriebswirtschaft <Braunschweig>
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Springer Fachmedien Wiesbaden
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AMACOM
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American Marketing Association
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Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
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Berkeley Electronic Press
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Center for Economic Research <Tilburg>
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Centre for International Economic Studies
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Econometrisch Instituut <Rotterdam>
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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Europäischer Wirtschafts- und Sozialausschuss
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Farmer Cooperative Service, U. S. Department of Agriculture
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Fördergesellschaft Marketing an der Universität Augsburg
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Graduate School of Economics, Osaka University
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John Calmann and King Ltd <London>
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Kogan Page Ltd. <London>
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The Nielsen Company (Germany)
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Thompson and Lichtner Co., Inc.
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
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Published in...
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Journal of retailing and consumer services
66
Journal of business research : JBR
59
Journal of retailing
49
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
20
European journal of operational research : EJOR
19
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
International journal of hospitality management
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
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Source
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ECONIS (ZBW)
1,966
Other ZBW resources
57
USB Cologne (EcoSocSci)
18
RePEc
8
BASE
7
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1
Merchandising in city
drug
stores
Carroll, Edward J.
-
1932
Persistent link: https://www.econbiz.de/10002331635
Saved in:
2
Merchandising Requirements of the
drug
store package
Alderson, Wroe
;
Aiken, B. B.
-
1932
Persistent link: https://www.econbiz.de/10002281461
Saved in:
3
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
4
The effect of regulated competition on pharmaceutical advertising and promotion
David, Guy
;
Markowitz, Sara
- In:
Eastern economic journal
41
(
2015
)
1
,
pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
Saved in:
5
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
6
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
7
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
8
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
9
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
Saved in:
10
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
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