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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
6
Konsumentenverhalten
6
USA
5
United States
5
Advertising effects
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Advertising
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Firm value
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Marketing
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Unternehmenswert
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Werbung
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promotion
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Absatz
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Beziehungsmarketing
2
Bibliometrics
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Bibliometrie
2
Brand management
2
Einzelhandel
2
Food retailing
2
Food trade
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenführung
2
Psychology of advertising
2
Relationship marketing
2
Retail assortment
2
Retail trade
2
Sales
2
Shareholder Value
2
Shareholder value
2
Sortiment
2
Theorie
2
Theory
2
Verkaufsförderung
2
Werbepsychologie
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advertising
2
retailing and wholesaling
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McAlister, Leigh
2
Bronnenberg, Bart J.
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Shively, Tom
1
Sonnier, Garrett
1
Zenor, Michael J.
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Marketing letters : a journal of research in marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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The relationship between online chatter and firm value
McAlister, Leigh
;
Sonnier, Garrett
;
Shively, Tom
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009517731
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2
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
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