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Sales promotion
Consumer behaviour
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Briesch, Richard A.
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Blattberg, Robert C.
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Kalwani, Manohar U.
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Sethuraman, Raj
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The Oxford handbook of pricing management
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Journal of marketing research : JMR
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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ECONIS (ZBW)
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1
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
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2
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
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3
Sales promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
,
(pp. 585-619)
.
2012
Persistent link: https://www.econbiz.de/10009566449
Saved in:
4
Sales Promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882265
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