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Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes
;
Múgica, José M.
;
Vidal-Sanz, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 137-146
Persistent link: https://www.econbiz.de/10003833490
Saved in:
2
Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003398024
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