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Price promotions, operations cost, and profit in a two-stage supply chain
Su, Yiqiang; Geunes, Joseph - In: Omega : the international journal of management science 40 (2012) 6, pp. 891-905
Persistent link: https://www.econbiz.de/10009532224
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Collaborative promotions : optimizing retail supply chains with upstream information sharing
Wiehenbrauk, Daniela - 2010
Persistent link: https://www.econbiz.de/10008660649
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing
Wiehenbrauk, Daniela - 2010
Promotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis …Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today … the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the …
Persistent link: https://www.econbiz.de/10013522839
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Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei; Munson, Charles L.; Chen, Bintong; Shi, … - In: Journal of the Operational Research Society : OR 66 (2015) 12, pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
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Research on dual-channel supply chain promotion strategy
Duan, Qi; Li, Chengcheng - In: International journal of information systems and supply … 14 (2021) 3, pp. 79-106
Persistent link: https://www.econbiz.de/10012631276
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Analysis of supply chain issues under sales promotional schemes using FAHP
Chirra, Sricharan; Kumar, Dinesh - In: International journal of logistics systems and management 31 (2018) 2, pp. 224-248
Persistent link: https://www.econbiz.de/10011978508
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Incentives for retailer forecasting : rebates vs. returns
Taylor, Terry A.; Xiao, Wenqiang - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1654-1669
Persistent link: https://www.econbiz.de/10003908980
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SCEM-System to support the development of consumer promotion
Gerking, Harald - In: Strategies and tactics in supply chain event management, (pp. 241-248). 2007
Persistent link: https://www.econbiz.de/10003589077
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Ties that bind : the impact of multiple types of ties with a customer on sales growth and sales volatility
Tuli, Kapil R.; Bharadwaj, Sundar G.; Kohli, Ajay Kumar - In: Journal of marketing research : JMR 47 (2010) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10003947429
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Managing multi-echelon multi-item channels with trade allowances under credit period
Tsao, Yu-chung - In: International journal of production economics 127 (2010) 2, pp. 226-237
Persistent link: https://www.econbiz.de/10008656657