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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Crespo-Almendros, Esmeralda; Prados-Peña, M. Belén; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 148-162

Persistent link: https://www.econbiz.de/10013369812

Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The changing roles of advertising : [extended versions …, (pp. 87-102). 2013

Persistent link: https://www.econbiz.de/10009773049

The quality of Internet-user recall : a comparative analysis by online sales-promotion types

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: Journal of advertising research 54 (2014) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10010354587

Novice and expert Internet users : influence of price discounts on attitude toward the banner and website

Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45

Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price discounts may affect attitudes toward the banner and the website, and how this effect may vary depending on the user's experience of the Internet. This paper endeavors to fill...

Persistent link: https://www.econbiz.de/10010503615

Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness

Crespo-Almendros, E.; Barrio-García, Salvador del - In: Service business 10 (2016) 1, pp. 31-58

Persistent link: https://www.econbiz.de/10011722145