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Sales manager behavior-based control and salesperson performance : the effects of manager control competencies and organizational citizenship behavior
Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of marketing theory and practice 20 (2012) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009509178
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Overview of Strategic Sales and Sales Management
Cravens, David W.; Meunier‐FitzHugh, Kenneth Le; … - In: The Oxford handbook of strategic sales and sales management. 2011
Persistent link: https://www.econbiz.de/10012885337
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (ed.) - 2011
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Persistent link: https://www.econbiz.de/10012669765
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Transformation of the traditional salesforce: imperatives for intelligence, interface and integration
Piercy, Nigel F.; Lane, Nikala - In: A reader in marketing communications, (pp. 179-197). 2005
Persistent link: https://www.econbiz.de/10003292731