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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting

Bennett, Rebekah; Hartel, Charmine E. J.; … - 2005

This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the moderating of experience, using a sample of business buyers. The central argument of this paper is that the strength of the effect of these variables on attitudinal brand...

Persistent link: https://www.econbiz.de/10009483325

Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers

Sweeney, Jillian C.; Danaher, Tracey S.; … - In: Journal of service research : JSR 18 (2015) 3, pp. 318-335

Persistent link: https://www.econbiz.de/10011336505

Transforming community well-being through patients' lived experiences

Gallan, Andrew S.; McColl-Kennedy, Janet R.; … - In: Journal of business research : JBR 100 (2019), pp. 376-391

Persistent link: https://www.econbiz.de/10012023814

How do you feel today? : managing patient emotions during health care experiences to enhance well-being

McColl-Kennedy, Janet R.; Danaher, Tracey S.; Gallan, … - In: Journal of business research : JBR 79 (2017), pp. 247-259

Persistent link: https://www.econbiz.de/10011745308

How does a hospital servicescape impact the well-being and satisfaction of both health care customers and professionals?

Sweeney, Jillian C.; Frow, Pennie; Payne, Adrian; … - In: The journal of services marketing 37 (2023) 9, pp. 1120-1131

Persistent link: https://www.econbiz.de/10014473537