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This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …
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applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order …
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tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city … satisfaction and loyalty, especially with regard to a number of tourist subgroups. …
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loyalty. The aim of this research was to know and to analyze the influence of services, quality of products, and price on the … satisfaction and the influence of satisfaction on loyalty. The research was descriptive quantitative; the method of the research … order to know the influence of satisfaction on loyalty. The data were collected by doing interviews and questionnaires. The …
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barriers, customer characteristics, market environment, and consumer satisfaction on consumer loyalty to buy Procal Gold milk … or Promise Gold milk. Theories were implemented in this research included Consumer Behavior Theory and Loyalty Consumer … using to determine the factors that influence customer loyalty to buy Procal Gold milk or Promise Gold milk.The results show …
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