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A model of ranked conjoint-data and implications for evaluation
Teichert, Thorsten - 1997
Persistent link: https://www.econbiz.de/10011735684
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A model of ranked conjoint-data and implications for evaluation
Teichert, Thorsten - 1997
This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...
Persistent link: https://www.econbiz.de/10011745215
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Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66
Persistent link: https://www.econbiz.de/10012817650
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Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
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Likelihood estimation of consumer preferences in choice-based conjoint analysis
Halme, Merja; Kallio, Markku - In: European journal of operational research : EJOR 239 (2014) 2, pp. 556-564
Persistent link: https://www.econbiz.de/10010407802
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Schätzgenauigkeit von Conjoint-Analysen
Teichert, Thorsten - In: Journal of business economics : JBE 68 (1998) 11, pp. 1245-1266
Persistent link: https://www.econbiz.de/10001250086
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Schätzgenauigkeit von Conjoint-Analysen
Teichert, Thorsten - 1997
Persistent link: https://www.econbiz.de/10011735664
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Schätzgenauigkeit von Conjoint-Analysen
Teichert, Thorsten - 1997
CJ-Analysen werden in der Marktforschung eingesetzt, um metrische Nutzenfunktionen zu ermitteln. Sofern die …, Utility function and error term. The commonly used estimation methods OLS and UNMAP provide only suboptimal estimates. …
Persistent link: https://www.econbiz.de/10011745110
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A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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A convex optimization approach to modeling consumer heterogeneity in conjoint estimation
Evgeniou, Theodoros (contributor);  … - 2006 - Rev.
Persistent link: https://www.econbiz.de/10003564727