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~subject:"Schätztheorie"
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Schätztheorie
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Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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2
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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3
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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