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Competition between networks : a study of the market for yellow pages
Rysman, Marc - In: The review of economic studies 71 (2004) 2, pp. 483-512
Persistent link: https://www.econbiz.de/10001989073
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Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver - 1997
Persistent link: https://www.econbiz.de/10000971978
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - In: American economic journal 13 (2021) 2, pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864863
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Competition between Networks : A Study of the Market for Yellow Pages
Rysman, Marc - 2004
equations: consumer demand for usage of a directory, advertiser demand for advertising and a publisher's first-order condition … advertising, implying a network effect. I find that internalizing network effects would significantly increase surplus. As an …
Persistent link: https://www.econbiz.de/10014120232
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Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques - 1976
Persistent link: https://www.econbiz.de/10000116895
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Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011
through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234