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The role of sponsorship in a market entry strategy
Schulz, Olaf; Cornwell, Bettina T.; Weisenfeld-Schenk, … - In: Advertising and communication : proceedings 4th …, (pp. 223-230). 2005
Persistent link: https://www.econbiz.de/10003353819
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Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000998204
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What determines exports of luxury products? : the case of cognac
Bouët, Antoine; Emlinge, Charlotte; Lamani, Viola - In: Journal of wine economics 12 (2017) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10011704081
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Das internationale Joint Venture als Markterschliessungsform in Japan
Filliol, Olivier A. - 1994
Persistent link: https://www.econbiz.de/10013419591
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Does income and income distribution determine global food and beverage products trade?
Ul Haq, Zahoor - In: Agribusiness : an internat. journal 29 (2013) 4, pp. 509-523
Persistent link: https://www.econbiz.de/10010248410
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Market power of German food and beverage industries on international markets
Glauben, Thomas (contributor); Loy, Jens-Peter (contributor) - 2000 - [Elektronische Ressource]
In this paper the existence and magnitude of market power for German beer, cocoa powder, chocolate, and sugar confectionary exporters are tested. Two theoretical approaches are employed, the 'pricing of market' (PTM) and the 'residual demand elasticity' (RDE) approach. Even though all markets...
Persistent link: https://www.econbiz.de/10001554099
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Multimarket effects of agricultural research with technological spillovers
Frisvold, George B. - In: Global trade analysis : modeling and applications, (pp. 321-346). 1997
Persistent link: https://www.econbiz.de/10001295476
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Analyzing foreign direct investment decisions by food and beverage firms : an empirical model of transaction theory
Goldsmith, Peter D.; Sporleder, Thomas L. - In: Canadian journal of agricultural economics : CJAE 46 (1998) 3, pp. 329-346
Persistent link: https://www.econbiz.de/10001380354
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Processed food trade of Greexe with EU and non-EU countries : an empirical analysis
Ghazalian, Pascal L. - In: International journal of food and beverage … 1 (2016) 2, pp. 15-30
Persistent link: https://www.econbiz.de/10011592069