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Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia; Franz, Robert; Helnerus, Klaus - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 345-370). 2007
Persistent link: https://www.econbiz.de/10003468234
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A. - 1999
Persistent link: https://www.econbiz.de/10001365800
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War and stock markets : the effect of World War Two on the British stock market
Hudson, Robert; Urquhart, Andrew - In: International review of financial analysis 40 (2015), pp. 166-177
Persistent link: https://www.econbiz.de/10011475734
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Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule; Cemalcilar, Mehmet; Karlan, Dean; Zinman, … - 2015
Models of shrouding predict that firms lack incentives to compete on add-on prices. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing checking account holders, we find that messages promoting a large discount on the overdraft interest rate reduce...
Persistent link: https://www.econbiz.de/10010481055
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Forecasting advertising expenditure : an analysis of advertising expenditures in Great Britain and Germany
Sturgess, Brian T.; Wilson, Nicholas - 1983
Persistent link: https://www.econbiz.de/10000422323
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The value relevance of major media advertising expenditures : some UK evidence
Ali Shah, Syed Zulfiqar; Stark, Andrew W.; Akbar, Saeed - In: The international journal of accounting : TIJA 44 (2009) 2, pp. 187-206
Persistent link: https://www.econbiz.de/10003862713
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Does advertising increase labour supply? : Time series evidence from the UK
Fraser, Stuart; Paton, David - In: Applied economics 35 (2003) 11, pp. 1357-1368
Persistent link: https://www.econbiz.de/10001777981
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Cartel policy, non-price competition and market structure : theory and evidence from the UK
Symeonidis, George - 1997
Persistent link: https://www.econbiz.de/10000964950
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Advertising and firm performance : some new evidence from UK firms
Paton, David; Vaughan Williams, Leighton - In: Economic issues 4 (1999) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10001449293