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ECONIS (ZBW)
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EconStor
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1
Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011864863
Saved in:
2
The economics of entertainment : eine theoretische und empirische Untersuchung vor dem Hintergrund der Ökonomik der Medienverzerrung und der Superstars
Pannicke, Julia
-
2018
Stützend auf die gängigen Theorien, Methoden und Modelle der modernen Wettbewerbs- und Industrieökonomik liegt der Kern der Dissertation darin, wie exogene Variablen zu mediengebundenen Verzerrungen von Inhalten auf Unterhaltungsmärkten führen, welche Rolle den "Economics of Superstars"...
Persistent link: https://www.econbiz.de/10011949670
Saved in:
3
Superstar effect in deluxe gastronomy : an empirical analysis of value creation in German quality restaurants
Ehrmann, Thomas
;
Meiseberg, Brinja
;
Ritz, Christian
- In:
Kyklos : international review for social sciences
62
(
2009
)
4
,
pp. 526-541
Persistent link: https://www.econbiz.de/10003897875
Saved in:
4
Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
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5
Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
-
2006
Persistent link: https://www.econbiz.de/10003412399
Saved in:
6
Validation of the
celebrity
endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
7
The push and pull of attaining CEO
celebrity
: a media routines perspective
Lovelace, Jeffrey B.
;
Bundy, Jonathan
;
Polloclk, Timothy G.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1169-1191
Persistent link: https://www.econbiz.de/10013447414
Saved in:
8
Social capital and economic growth in the regions of Europe
Muringani, Jonathan
;
Fitjar, Rune Dahl
; …
-
2021
Persistent link: https://www.econbiz.de/10012486456
Saved in:
9
Social capital and economic growth in the regions of Europe
Muringani, Jonathan
;
Fitjar, Rune Dahl
; …
-
2021
Persistent link: https://www.econbiz.de/10012439551
Saved in:
10
China
's pure exporter subsidies
Defever, Fabrice
;
Riaño, Alejandro
-
2013
suggests that eliminating these subsidies would result in a welfare gain for
China
comparable to that of halving its trade …
Persistent link: https://www.econbiz.de/10011374303
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