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BACKGROUND: Consumer perception of the healthiness of beef is an important determinant of beef consumption. However …, little is known about how consumers perceive the healthiness of beef. The aim of this study is to shed light on the … associations between beef and health.METHODS: Eight focus group discussions were conducted in four European countries (France, UK …
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Research indicates that consumers are particularly concerned about the safety of meat. Higher processed meat is perceived as more unsafe than fresh or natural meats, i.e. consumers trust processed meat less. This paper studies the relationship between perceived trust and day-to-day purchase...
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