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Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv

Grusell, Marie - 2008

Persistent link: https://www.econbiz.de/10003650364

Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?

Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315

Persistent link: https://www.econbiz.de/10011405893

Advertising directed at children : endorsements in advertising ; reports by the Committee on Consumer Policy

1982

Persistent link: https://www.econbiz.de/10001477011

Advertising to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to advertising

Plogell, Michael; Wårdman, Johannes - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 342-344

Persistent link: https://www.econbiz.de/10003933746

How Advertising Drives Pro-Environmental Willingness to Pay : Evidence from a Within-Participant Between-Group Experiment

Guo, Jianfeng; Yang, Xiaohan; Gu, Fu - 2023

both private and public sectors. Green advertising may promote pro-environmental WTP because of it could increase … environmental awareness, however, little is known about this relationship. We investigate how green advertising influences pro … green advertising significantly increases participants' pro-environmental WTP, and advertising environmental degradation is …

Persistent link: https://www.econbiz.de/10014344995