//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Schwellenländer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The metric quality of full-pro...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Schwellenländer
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Theorie
22
Theory
22
Brand
19
Markenartikel
19
Internationales Marketing
18
Marktforschung
18
International marketing
17
Market research
16
Marketing
13
USA
12
United States
12
Handelsmarke
11
Store brand
11
Großbritannien
9
Marketing management
9
Marketingmanagement
9
United Kingdom
9
Emerging economies
8
Einzelhandel
7
Food retailing
7
Konjunktur
7
Lebensmitteleinzelhandel
7
Retail trade
7
Beziehungsmarketing
6
Brand image
6
Business cycle
6
Markenimage
6
Relationship marketing
6
Welt
6
World
6
Advertising
5
Advertising effects
5
Conjoint analysis
5
Conjoint-Analyse
5
Deutschland
5
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
more ...
less ...
Language
All
English
7
German
1
Author
All
Steenkamp, Jan-Benedict E. M.
8
Kumar, Nirmalya
3
Burgess, Steven M.
2
Burgess, Steven Michael
1
Datta, Hannes
1
Dekimpe, Marnik G.
1
Heerde, Harald J. van
1
more ...
less ...
Published in...
All
Developmental challenges in marketing research
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of retailing
1
The Davidson Institute working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael
;
Steenkamp, Jan-Benedict E. M.
-
2009
Persistent link: https://www.econbiz.de/10003794843
Saved in:
3
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
Saved in:
4
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
Saved in:
5
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
6
Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.
;
Burgess, Steven M.
-
1999
Persistent link: https://www.econbiz.de/10001463749
Saved in:
7
Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
Saved in:
8
Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->