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~subject:"Schwellenländer"
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Schwellenländer
Consumer behaviour
82
Konsumentenverhalten
79
Marketing
62
Marketing theory
57
Marketingtheorie
54
Marketing management
48
Marketingmanagement
48
Theorie
42
Theory
42
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41
Relationship marketing
35
Beziehungsmarketing
33
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24
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23
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20
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18
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14
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Welt
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11
Strategisches Management
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Globalisierung
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Naresh K. Malhotra
10
Paul E. Green
10
Russell W. Belk
10
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10
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10
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English
11
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Sheth, Jagdish N.
8
Sinha, Mona
4
Jain, Arun Kumar
3
Singal, Ajay Kumar
2
Fuad, Mohammad
1
Iyer, Gopalkrishnan R.
1
Lee, You-Cheong
1
Pels, Jaqueline
1
Shah, Reshma
1
Sharma, Arun
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Varadarajan, Rajan
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Journal of business strategy
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of innovation management
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Legends in strategic marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
11
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1
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
2
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
3
The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
Saved in:
4
Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.
;
Sinha, Mona
;
Shah, Reshma
-
2016
Persistent link: https://www.econbiz.de/10011545559
Saved in:
5
"Emerging markets are becoming core business for multinationals"
Sheth, Jagdish N.
;
Lee, You-Cheong
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
3
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009541865
Saved in:
6
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
7
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
8
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
9
Emerging market firms : measuring their success with strategic positioning maps
Singal, Ajay Kumar
;
Jain, Arun Kumar
- In:
Journal of business strategy
35
(
2014
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10010245964
Saved in:
10
Mapping vulnerability : how emerging markets respond to multinationals
Jain, Arun Kumar
;
Singal, Ajay Kumar
- In:
Journal of business strategy
35
(
2014
)
6
,
pp. 41-48
Persistent link: https://www.econbiz.de/10010470686
Saved in:
1
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