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Mortality salience effects on evaluations of foreign brands : evidence from India

Banerjee, Shubhomoy; Ghosh, Abhijit; Kagan, Albert; … - In: Journal of international consumer marketing 31 (2019) 2, pp. 147-161

Persistent link: https://www.econbiz.de/10012200713

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Akram, Aneela; Merunka, Dwight; Akram, Muhammad Shakaib - In: International journal of emerging markets 6 (2011) 4, pp. 291-303

Persistent link: https://www.econbiz.de/10009424973

Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets

Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10010247522

Do international retailers benefit from being global in emerging countries? : a multilevel study in China

Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150

Persistent link: https://www.econbiz.de/10010385216

Gastro-tourism as destination branding in emerging markets

Williams, Helena A.; Williams, Robert L.; Omar, Maktoba - In: International journal of leisure and tourism marketing … 4 (2014/15) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010498881

Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China

Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503

Persistent link: https://www.econbiz.de/10010463504

Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives

Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: Entrepreneurial business and economics review : EBER 9 (2021) 1, pp. 155-168

Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...

Persistent link: https://www.econbiz.de/10012519502

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms

Anh Hoang Minh Nguyen; Alcantara, Lailani L. - In: Journal of marketing communications 28 (2022) 1, pp. 95-114

Persistent link: https://www.econbiz.de/10012697027

Congruent versus incongruent branding for emerging market firms

Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237

Persistent link: https://www.econbiz.de/10012483614

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