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Fashion marketing in emerging economies : an introduction

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 3-20). 2023

Persistent link: https://www.econbiz.de/10013543042

Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023

Persistent link: https://www.econbiz.de/10013543251

Fashion marketing in emerging economies volume II : South American, Asian and African perspectives

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023

Persistent link: https://www.econbiz.de/10013543338

South American, Asian and African perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 271-285). 2023

Persistent link: https://www.econbiz.de/10013543401

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter 2: Fashioning the future generation: Generation Z...

Persistent link: https://www.econbiz.de/10013504679

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Persistent link: https://www.econbiz.de/10012814697

Green marketing in emerging economies : a communications perspective

Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.); … - 2022

Persistent link: https://www.econbiz.de/10012650716

Green marketing in emerging markets : strategic and operational perspectives

Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

Persistent link: https://www.econbiz.de/10012615752

#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 83-108). 2022

Persistent link: https://www.econbiz.de/10013280188

Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Marketing Communications and Brand Development in …, (pp. 233-255). 2022

Persistent link: https://www.econbiz.de/10013280201