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Exploring the gap between poli...
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Schwellenländer
China
37
Consumer behaviour
30
Israel
25
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25
Soziales Netzwerk
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Konsumentenverhalten
22
Brand management
16
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Emerging economies
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Barnes, Bradley R.
7
Herstein, Ram
5
Berger, Ron
4
Drori, Netanel
3
Jaffe, Eugene D.
3
Zhou, Lianxi
3
He, Jiaxun
2
Wang, Cheng Lu
2
Alon, Ilan
1
Avnet, Tamar
1
Efrat, Kalanit
1
Lu, Yuan
1
Monkhouse, Lien Le
1
Pham, Thi Song Hanh
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International marketing review
4
Competitiveness review : CR
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
EuroMed journal of business
1
International business review : the official journal of the European International Business Academy
1
Journal of business strategy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international consumer marketing
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ECONIS (ZBW)
12
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1
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
2
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
3
Towards an emic model of business culture
Berger, Ron
;
Drori, Netanel
;
Rachamim, Matti
;
Alon, Ilan
- In:
Competitiveness review : CR
33
(
2023
)
6
,
pp. 1161-1178
Persistent link: https://www.econbiz.de/10014430153
Saved in:
4
How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram
;
Berger, Ron
;
Jaffe, Eugene D.
- In:
Competitiveness review : an international business …
24
(
2014
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
Saved in:
5
Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi
;
Barnes, Bradley R.
;
Lu, Yuan
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
5
,
pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
Saved in:
6
The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi
;
Wu, Aiqi
;
Barnes, Bradley R.
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
Saved in:
7
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
Saved in:
8
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
9
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
10
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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