and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking … reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research … communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research …

"The book will become the key reference point for research practitioners and buyers as they move from their security … blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in …

Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach …, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection … / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom …