Narrow search
Showing 1 - 6 of 6
Cover Image
Explicating the inductive realist model of theory generation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
Cover Image
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Cover Image
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003793804
Cover Image
On the intersection of marketing history and marketing theory
Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
Cover Image
The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
Cover Image
Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D. - In: Journal of historical research in marketing 6 (2014) 3, pp. 351-378
Persistent link: https://www.econbiz.de/10010414281