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History of political economy
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The Elgar companion to recent economic methodology
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History of economic ideas : HEI
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The review of Austrian economics
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ECONIS (ZBW)
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1
Erfolgsfaktoren im Regionalmarketing ländlicher Räume : eine empirische Studie der LEADER+- und REGIONENaktiv-Regionen in Deutschland und Österreich
Schwerdtner, Wim
-
2008
Persistent link: https://www.econbiz.de/10003757611
Saved in:
2
The methodology in empirical sales ethics research : 1980 - 2010
McClaren, Nicholas
- In:
Journal of business ethics : JOBE
127
(
2015
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10010490780
Saved in:
3
Marketing
methods and salesmanship
Butler, Ralph Starr
;
DeBower, Herbert F.
;
Jones, John G.
-
1914
Part 1:
Marketing
methods, by Ralph Starr Butler …
Persistent link: https://www.econbiz.de/10001968140
Saved in:
4
The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
Saved in:
5
Qualitative sales research : an exposition of grounded theory
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011374653
Saved in:
6
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
Saved in:
7
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
Saved in:
8
Innovative methodologies in enterprise research
Hine, Damian
(
ed.
);
Carson, David
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003325400
Saved in:
9
Analysing "theory networks": identifying the pivotal theories in
marketing
and their characteristics
Merwe, Rian van der
;
Berthon, Pierre
;
Pitt, Leyland
; …
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
Saved in:
10
Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 400-418)
.
2006
Persistent link: https://www.econbiz.de/10003446395
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