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Semantisches Web
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Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
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Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning
Belboula, Imene
;
Ackermann, Claire-Lise
;
Mathieu, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10012172155
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