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~subject:"Sensory marketing"
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Sensory marketing
Consumer behaviour
19
Konsumentenverhalten
19
Perception
6
Wahrnehmung
6
sensory marketing
6
Einzelhandel
5
Retail trade
5
Experiment
4
Food
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Lebensmittel
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Product quality
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Produktqualität
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Cognition
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Kognition
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Ladengestaltung
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Store design
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Advertising
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Beziehungsmarketing
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Einzelhandelspreis
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Internet marketing
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Market research
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Marktforschung
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Online-Marketing
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Product safety
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Produktsicherheit
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Rationality
2
Rationalität
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Relationship marketing
2
Retail atmospherics
2
Retail price
2
Werbung
2
ambient scent
2
(un)healthy food choices
1
Advertising effects
1
Ambient music
1
Atmospherics
1
Augmented reality and virtual reality
1
Bayes-Statistik
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Bayesian inference
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Biswas, Dipayan
4
Szocs, Courtney
3
Arroyo, Christian Camilo
1
Kim, Yeseul
1
Lim, Mikyoung
1
Lund, Kaisa
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Journal of retailing
2
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
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2
Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney
;
Biswas, Dipayan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
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3
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
4
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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