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Service encounters
Innovation
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Innovation management
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Innovationsmanagement
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Schweden
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Consumer behaviour
5
Dienstleistungsqualität
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Konsumentenverhalten
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Dienstleistungssektor
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Marketingmanagement
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Brand image
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Business start-up
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Business-to-business marketing
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Mattsson, Jan
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Sundbo, Jon
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Söderlund, Magnus
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Sørensen, Flemming
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Journal of retailing and consumer services
1
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
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Merely asking the customer to recommend has an impact on word-of-mouth activity
Söderlund, Magnus
;
Mattsson, Jan
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 80-89
Persistent link: https://www.econbiz.de/10011388078
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2
Organisational conditions for service encounter-based innovation
Sørensen, Flemming
;
Sundbo, Jon
;
Mattsson, Jan
- In:
Research policy : policy, management and economic …
42
(
2013
)
8
,
pp. 1446-1456
Persistent link: https://www.econbiz.de/10010128855
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