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~subject:"Service industry"
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Service industry
Consumer behaviour
55
Konsumentenverhalten
52
Relationship marketing
33
Beziehungsmarketing
30
Social Web
22
Social web
22
Service quality
16
Internet marketing
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
Customer satisfaction
12
USA
12
United States
12
marketing
11
Dienstleistungsqualität
10
Virtual reality
10
Customer service
9
Innovation
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Supplier relationship management
9
E-commerce
8
Electronic Commerce
8
Virtuelle Realität
8
B-to-B-Marketing
7
Business-to-business marketing
7
Dienstleistungssektor
7
Distribution channel
7
Market research
7
Narrative Methode
7
Narrative method
7
Online retailing
7
Online-Handel
7
Services marketing
7
Vertriebsweg
7
Communication
6
Einzelhandel
6
Kommunikation
6
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7
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Ruyter, Ko de
5
Wetzels, Martin
4
Patterson, Paul G.
3
Huang, Ming-Hui
2
Pauwels, Pieter
2
Challagalla, Goutam
1
Chong, Terrence
1
Daryanto, Ahmad
1
Keeling, Debbie Isobel
1
Malthouse, Edward
1
Marinova, Detelina
1
Meuter, Matthew L.
1
Noble, Stephanie
1
O'Cass, Aron
1
Wetzels, M.
1
Yu, Ting
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
New challenges to international marketing
1
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ECONIS (ZBW)
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1
The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
- In:
New challenges to international marketing
,
(pp. 11-36)
.
2009
Persistent link: https://www.econbiz.de/10003850168
Saved in:
2
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
Saved in:
3
The propensity to continue service internationalization : a model of planned behavior
Pauwels, Pieter
;
Patterson, Paul G.
;
Ruyter, Ko de
; …
-
2003
Persistent link: https://www.econbiz.de/10001794060
Saved in:
4
AI-chatbots on the services frontline addressing the challenges and opportunities of agency
Chong, Terrence
;
Yu, Ting
;
Keeling, Debbie Isobel
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012666027
Saved in:
5
Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina
;
Ruyter, Ko de
;
Huang, Ming-Hui
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
Saved in:
6
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
7
Moving service research forward
Huang, Ming-Hui
;
Malthouse, Edward
;
Noble, Stephanie
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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