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The propensity to continue internationalization : a study of entrepreneurial decision-making in Australian service firms
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - In: New challenges to international marketing, (pp. 11-36). 2009
Persistent link: https://www.econbiz.de/10003850168
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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The propensity to continue service internationalization : a model of planned behavior
Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - 2003
Persistent link: https://www.econbiz.de/10001794060
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AI-chatbots on the services frontline addressing the challenges and opportunities of agency
Chong, Terrence; Yu, Ting; Keeling, Debbie Isobel; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012666027
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Getting smart : learning from technology-empowered frontline interactions
Marinova, Detelina; Ruyter, Ko de; Huang, Ming-Hui; … - In: Journal of service research : JSR 20 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011647479
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Moving service research forward
Huang, Ming-Hui; Malthouse, Edward; Noble, Stephanie; … - In: Journal of service research 24 (2021) 4, pp. 459-461
Persistent link: https://www.econbiz.de/10012662578