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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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How situational circumstances modify the effects of frontline employees' competences on customer satisfaction with the store
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132197
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Enemies of cloud services usage : inertia and switching costs
Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Service business 10 (2016) 2, pp. 447-467
Persistent link: https://www.econbiz.de/10011722330