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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Assessment of customer involvement and consequences of involvement in home appliances purchase
Janaki, P.; Santhi, P. - In: GITAM journal of management : a quarterly publication … 13 (2015) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011398117
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The influence of service orientation and interaction orientation on consumer identification
Tung, Wei; Liang, Austin Rong-da; Chen, Su-chang - In: The service industries journal 34 (2014) 5, pp. 439-454
Persistent link: https://www.econbiz.de/10010379363
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Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp; Gorgoglione, Michele; Buonamassa, Daniela; … - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
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Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement
Winters, Erica; Ha, Sejin - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 370-385
Persistent link: https://www.econbiz.de/10010406173
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The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne; Wünderlich, Nancy V.; Wangenheim, … - In: Management information systems : mis quarterly 39 (2015) 1, pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418
Persistent link: https://www.econbiz.de/10010436761