Habit : the 95 % of behavior marketers ignore
Year of publication: |
c 2008 ; 1. print.
|
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Authors: | Martin, Neale |
Publisher: |
Upper Saddle River, NJ : FT Press |
Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
Description of contents: | Table of Contents [gbv.de] |
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Understanding effective factors affecting brand equity
Bhumiphat Gilitwala, (2022)
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Klink, Benjamin, (2023)
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane, (2019)
- More ...
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Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale, (2011)
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Habit : the 95% of behavior marketers ignore
Martin, Neale, (2008)
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Unconscious mental processes in consumer choice: Toward a new model of consumer behavior
Martin, Neale, (2011)
- More ...