Nyrhinen, Jussi; Uusitalo, Outi; Frank, Lauri; Wilska, … - In: Digital business 2 (2022) 2, pp. 1-8
This paper examines how consumers create social capital in their interactions with other customers and service personnel while shopping in retail stores with both physical and digital locations. We draw on the servicescape literature to explore the role of social capital in determining the...
