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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
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The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
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Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
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Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric - In: Journal of service management 34 (2023) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
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Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention
Cham Tat Huei; Lim, Yet-mee; Nai Chiek Aik; Tay, … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 412-431
Persistent link: https://www.econbiz.de/10011643495
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Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda; Prados-Peña, M. Belén; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
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Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling; Chen, Kuan-Ying; Wang, Lan-Hsun; Yeh, … - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325