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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
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Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus - 1999
Persistent link: https://www.econbiz.de/10000678052
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Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus - 1999
Persistent link: https://www.econbiz.de/10012699153
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On the pricing of quality attributes at movie theaters
Arteaga García, Julio César; Coronado, Daniela; … - In: The journal of media economics 32 (2019) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10012500626
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An examination of attributes affecting consumers' perceptions of e-tailer quality
Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283
Persistent link: https://www.econbiz.de/10010248373
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Youth preferences for fast food industry : a conjoint approach
Saxena, Noopur; Taneja, Mayur - In: International journal of public sector performance … 6 (2020) 4, pp. 456-466
Persistent link: https://www.econbiz.de/10012516815
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Customer perception on last-mile delivery services using Kansei engineering and conjoint analysis : a case study of Indonesian logistics providers
Restuputri, Dian Palupi; Fridawati, Ayun; Masudin, Ilyas - In: Logistics 6 (2022) 2, pp. 1-16
Background: This article identifies the preferences of the customer of logistics services in Indonesia using the Kansei engineering and conjoint analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in logistics services. Methods: In this study, 100...
Persistent link: https://www.econbiz.de/10013203047
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Matching audio/video app features with young user preferences : an integrated approach
Lin, Chin-Feng; Fu, Chen-Su; Wu, Chi-Yun - In: International journal of consumer studies 47 (2023) 5, pp. 1810-1823
Persistent link: https://www.econbiz.de/10014335641
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Quality of service and customer satisfaction : a conjoint analysis for the Nigerian bank customers
Dauda, Samson Yusuf; Lee, Jongsu - In: The international journal of bank marketing : IJBM 34 (2016) 6, pp. 841-867
Persistent link: https://www.econbiz.de/10011618693
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Guest preferences for service recovery procedures : conjoint analysis
Lee, Seung Hyun - In: Journal of hospitality and tourism insights 1 (2018) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011924278