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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism

Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418

Persistent link: https://www.econbiz.de/10010436761

An examination of attributes affecting consumers' perceptions of e-tailer quality

Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283

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Matching audio/video app features with young user preferences : an integrated approach

Lin, Chin-Feng; Fu, Chen-Su; Wu, Chi-Yun - In: International journal of consumer studies 47 (2023) 5, pp. 1810-1823

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Youth preferences for fast food industry : a conjoint approach

Saxena, Noopur; Taneja, Mayur - In: International journal of public sector performance … 6 (2020) 4, pp. 456-466

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Customer perception on last-mile delivery services using Kansei engineering and conjoint analysis : a case study of Indonesian logistics providers

Restuputri, Dian Palupi; Fridawati, Ayun; Masudin, Ilyas - In: Logistics 6 (2022) 2, pp. 1-16

Background: This article identifies the preferences of the customer of logistics services in Indonesia using the Kansei engineering and conjoint analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in logistics services. Methods: In this study, 100...

Persistent link: https://www.econbiz.de/10013203047