The objective of the present study is to explore the factors affecting domestic tourists’ satisfaction with the quality of ecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed to provide evidence. Results from multiple regression analysis...

This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

In construction industry today, the consultancy companies need to improve service quality- an important part of consultancy service - in order to enhance customers' loyalty, boosting business for future projects and word of mouth reputation. The question is whether the dimensions applied to...

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach's alpha, EFA and multiple regression analysis. Results show that Vietnam Airline...

In construction industry today, the consultancy companies need to improve service quality- an important part of consultancy service in order to enhance the customer’s loyalty, boosting the business for future projects and word of mouth reputation. The question is whether the dimensions applied...

Service quality is still a new concept to those working in health care services since it has not been identified as a mandatory factor to increase the competitiveness. Although Bình Phước hospital has implemented a survey on the patients’ comments, the result has not yet reflected the...

The issues of measuring service quality in software industry are not considered important even though the IT industry grew fast and dramatically in recent years. This research aims to investigate the customers’ perception and expectation of services provided by Quantic Co., Ltd. by using the...

This article aims at investigate components that comprise services quality and the impacts of service quality on student satisfaction and word-of-mouth in online English training. The combined method of quantitative and qualitative research was used, data from 502 students were collected and...

The research aims at investigate factors affecting the satisfaction of visitors to a national festival, i.e. The Dalat Flowers Festival 2012, on the basis of 500 respondents visiting the festival. The SERVQUAL by Parasuraman et al (1988) with some adjustments is used. The SPSS software is also...

This research proposes a model of SERVQUAL scale calibration and uses the SERVPERF model to study the relationship between quality of ATM service and customer satisfaction. The research uses the combination of qualitative and quantitative methodology with the Cronbach's alpha reliability...