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Purpose – The purpose of this paper is to report on research on the sensory perceptions that patients and bystanders experience during hospitalisation. Sight, hearing, smell, taste and touch influence both clinical outcomes and satisfaction. The paper offers suggestions to hospital management...
Persistent link: https://www.econbiz.de/10015032083
Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships...
Persistent link: https://www.econbiz.de/10015032795
The wellbeing enterprise for sustainability: Theory, Tenets, Testing -- The interconnections between digital servitization and sustainability: Current trends and future research directions -- Lean digital culture as an enabler of corporate sustainability performance: The mediating role of...
Persistent link: https://www.econbiz.de/10014583364