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Electronic service quality and value : do consumer knowledge-related resources matter?

Barrutia, José M.; Gilsanz, Ainhize - In: Journal of service research : JSR 16 (2013) 2, pp. 231-246

Persistent link: https://www.econbiz.de/10009774866

The value co-creation process as a determinant of customer satisfaction

Vega-Vazquez, Manuela; Revilla-Camacho, María Ángeles; … - In: Management decision : MD 51 (2013) 10, pp. 1945-1953

Persistent link: https://www.econbiz.de/10010198589

The value co-destruction process : a customer resource perspective

Smith, Anne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1889-1909

Persistent link: https://www.econbiz.de/10010205962

Co-production and self-service : the application of Service-Dominant Logic

Hilton, Toni; Hughes, Tim - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 861-881

Persistent link: https://www.econbiz.de/10009790970

The logical structure of the service-dominant logic of marketing

Williams, John R. - In: Marketing theory 12 (2012) 4, pp. 471-483

Persistent link: https://www.econbiz.de/10009697252

Experience sharing

Chen, Tom; Drennan, Judy; Andrews, Lynda - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1535-1552

Persistent link: https://www.econbiz.de/10009697984

Conceptualising value co-creation : a journey to the 1970s and back to the future

Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534

Persistent link: https://www.econbiz.de/10009697985

Value creation processes and value outcomes in marketing theory : strangers or siblings?

Gummerus, Johanna - In: Marketing theory 13 (2012) 1, pp. 19-46

Persistent link: https://www.econbiz.de/10009740432

Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences

Hellén, Katarina; Gummerus, Johanna - In: Journal of service management 24 (2013) 2, pp. 130-150

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Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863