The value co-creation process as a determinant of customer satisfaction
Year of publication: |
2013
|
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Authors: | Vega-Vazquez, Manuela ; Revilla-Camacho, María Ángeles ; Cossío-Silva, Francisco J. |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 51.2013, 10, p. 1945-1953
|
Subject: | Service-dominant logic | Value | Customer satisfaction | Customer behavior | Äthiopien | Ethiopia | Kundenzufriedenheit | Service-Dominant Logic | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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