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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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Moving forward and making a difference : research priorities for the science of service
Ostrom, Amy L.; Bitner, Mary Jo; Brown, Stephen Walter; … - In: Journal of service research : JSR 13 (2010) 1, pp. 4-36
Persistent link: https://www.econbiz.de/10003959014
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The evolution and discovery of service science in business schools
Bitner, Mary Jo; Brown, Stephen Walter - In: Services science : fundamentals, challenges and future …, (pp. 91-101). 2007
Persistent link: https://www.econbiz.de/10003605022
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The service imperative
Bitner, Mary Jo; Brown, Stephen Walter - In: Business horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
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High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services
Wünderlich, Nancy V.; Wangenheim, Florian von; Bitner, … - In: Journal of service research : JSR 16 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009751129
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Communication and control processes in the delivery of service quality
Zeithaml, Valarie A. - In: Journal of marketing 52 (1988) 2, pp. 35-48
Persistent link: https://www.econbiz.de/10001055294
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SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
Parasuraman, A. - In: Journal of retailing 64 (1988) 1, pp. 12-37
Persistent link: https://www.econbiz.de/10001056853
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Cost-effective service excellence
Wirtz, Jochen; Zeithaml, Valarie A. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10011865100