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Marketing in the sharing economy
Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; … - In: Journal of marketing 83 (2019) 5, pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
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Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo; Wang, Liantao - In: Journal of marketing 83 (2019) 5, pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
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Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun - In: Journal of marketing 83 (2019) 5, pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang; Allen, B. J.; Gretz, Richard T.; Houston, … - In: Journal of marketing 86 (2022) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10013258793