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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Valuing branded businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
Saved in:
2
The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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3
The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert
;
Mizik, Natalie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
Saved in:
4
The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher
;
Larcker, David F.
;
Taylor, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003921732
Saved in:
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