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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher; Larcker, David F.; Taylor, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 826-835
Persistent link: https://www.econbiz.de/10003921732