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Advertising, attention, and stock returns

Chemmanur, Thomas J.; Yan, An - In: The quarterly journal of finance 9 (2019) 3, pp. 1-51

Persistent link: https://www.econbiz.de/10012166866

Drawing Attention to Attention : Celebrity Endorsements and Stock Mispricing

Huang, Yong; Ni, Xiaoran; Yu, Xuanying - 2022

We study the impact of celebrity endorsements, hiring celebrities as firm ambassadors, on stock mispricing. We find that celebrity endorsements can result in more severe stock mispricing for focal firms. Such an effect is stronger when endorsers are more popular. In addition, the occurrence of...

Persistent link: https://www.econbiz.de/10013406638

Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market

Elberse, Anita; Anand, Bharat N. - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 319-343

Persistent link: https://www.econbiz.de/10003574953

Das, Neel; McNeil, Chris R.; Pouder, Richard W.; Daly, … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10012181635

Market and prices : theory of consumption, market and market prices

Vojtinskij, Vladimir S. - 1964

Persistent link: https://www.econbiz.de/10000594588

The marketing role of IPOs : evidence from web traffic

Demers, Elizabeth; Lewellen, Katharina - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 58 (2006) 5, pp. 468-480

Persistent link: https://www.econbiz.de/10003376259

Stock prices, housing prices and consumer spending : an econometric study of wealth effect

Ansari, Mohammed I. - In: Finance India : the quarterly journal of Indian … 23 (2009) 2, pp. 469-481

Persistent link: https://www.econbiz.de/10008840541

Effect of consumer sentiment on hospitality expenditures and stock returns

Singal, Manisha - In: International journal of hospitality management 31 (2012) 2, pp. 511-521

Persistent link: https://www.econbiz.de/10009503291

Measuring media sentiment : essays on its impact on the economy and the financial markets

Uhl, Matthias - 2011

Persistent link: https://www.econbiz.de/10009490825

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