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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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The short-term impact of Super Bowl advertising on stock prices : an exploratory event study
Eastman, Jacqueline K.; Iyer, Rajesh; Wiggenhorn, Joan M. - In: The journal of applied business research 26 (2010) 6, pp. 69-84
Persistent link: https://www.econbiz.de/10008749197
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Hidden Advertising : The Streetlight Effect and Stock Mispricing
Gefen, Ofir; Hsu, Po-Hsuan; Lee, Hsiao-Hui; Reeb, David M. - 2021
. Among the many firms that do not report their advertising, 25% are in the top decile of observed advertising. We find that …, auditor-specific minimums (e.g., EY vs. Deloitte). Forced and voluntary auditor changes lead firms to alter advertising … disclosures. Financial analysts ask executives of hidden advertising firms 65% fewer questions about advertising than their …
Persistent link: https://www.econbiz.de/10013223942
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Advertising, attention, and stock returns
Chemmanur, Thomas J.; Yan, An - In: The quarterly journal of finance 9 (2019) 3, pp. 1-51
Persistent link: https://www.econbiz.de/10012166866
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr; Rasul, Tareq Faizur - In: International review of financial analysis 92 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
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Is soft information substitutive or complementary to hard news for investor attention? : evidence from corporate advertising in Japan
Aman, Hiroyuki; Kasuga, Norihiro; Moriyasu, Hiroshi - In: Research in international business and finance 66 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014463121
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Law firm expertise and merger and acquisition outcomes
Krishnan, C. N. V.; Masulis, Ronald W. - In: The journal of law & economics 56 (2013) 1, pp. 189-226
Persistent link: https://www.econbiz.de/10009790764
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The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market
Elberse, Anita; Anand, Bharat N. - In: Information economics and policy : IEP 19 (2007) 3/4, pp. 319-343
Persistent link: https://www.econbiz.de/10003574953