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Customer Value-Based Management : Competitive Implications

Subramanian, Upender - 2012

Many firms today quantify the value of individual customers and serve them differentially; providing better service, prices and other inducements to high value customers. We refer to this practice as Customer Value-based Management (CVM). While previous research and popular press has strongly...

Persistent link: https://www.econbiz.de/10013115002

Customer-Value-Management in Franchisesystemen : konzeptionelle Grundlagen der Franchisenehmer-Bewertung

Gust, Eva-Maria - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001601583

The role of time-varying contextual factors in latent Attrition models for customer base analysis

Bachmann, Patrick; Meierer, Markus; Näf, Jeffrey - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 783-809

Persistent link: https://www.econbiz.de/10012623449

A numerical approach to the customer lifetime value

Bayanjargal, Darkhijav; Davaasuren, Batsukh; Enkhbat, … - In: Inventi impact: retailing & consumer services (2018) 4, pp. 234-240

Persistent link: https://www.econbiz.de/10012130323

Empirically testable sources and implications of clumpiness

Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217

Persistent link: https://www.econbiz.de/10010515905

A theory of customer valuation : concepts, metrics, strategy, and implementation

Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011804063

Using customer lifetime value to plan optimal promotions

Ekinci, Yeliz; Ulengin, Füsum; Uray, Nimet - In: The service industries journal 34 (2014) 2, pp. 103-122

Persistent link: https://www.econbiz.de/10010257795

A cross-cohort changepoint model for customer-base analysis

Gopalakrishnan, Arun; Bradlow, Eric T.; Fader, Peter - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 195-213

Persistent link: https://www.econbiz.de/10011672435

Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration

Qi, Jiayin; Zhou, Yong-pin; Li, Jia - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10013336321

Kundenwert und Unternehmenswert : eine Analyse am Beispiel des E-Commerce

Rehbach, Stefan - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001769366

A service of the