Meng Leong, Siew; Tiong Tan, Chin - In: Marketing Intelligence & Planning 10 (1992) 1, pp. 42-48
Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale, the...