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~subject:"Social Marketing"
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Social Marketing
Consumer behaviour
26
Konsumentenverhalten
26
Social marketing
17
Beziehungsmarketing
11
Dienstleistungsqualität
11
Relationship marketing
11
Service quality
11
Australia
8
Australien
8
Customer satisfaction
7
Dienstleistung
7
Kundenzufriedenheit
7
Services marketing
7
Emotion
6
Services
6
Brand management
5
Einzelhandel
5
Markenführung
5
Retail trade
5
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Markenimage
4
Marketing not elsewhere classified
4
Social Web
4
Social web
4
Sustainability
4
Value creation
4
Well-being
4
social marketing
4
Alcohol consumption
3
Alkoholkonsum
3
Anthropomorphic tendency
3
Anthropomorphism
3
Betriebliche Wertschöpfung
3
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2
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English
12
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Russell-Bennett, Rebekah
12
Previte, Josephine
7
Gallegos, Danielle
3
Parkinson, Joy
3
Zainuddin, Nadia
3
Drennan, Judy
1
Hamilton, Robyn
1
Hogan, Stephen P.
1
Härtel, Charmine E. J.
1
Iacobucci, Dawn
1
Leo, Cheryl
1
Mulcahy, Rory
1
Perks, Keith J.
1
Rundle-Thiele, Sharyn
1
Smith, Geoff
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Journal of business research : JBR
2
Journal of nonprofit & public sector marketing
2
Australasian marketing journal
1
Contemporary issues in social marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The marketing book
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ECONIS (ZBW)
12
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1
Social marketing
Russell-Bennett, Rebekah
- In:
The marketing book
,
(pp. 508-532)
.
2016
Persistent link: https://www.econbiz.de/10011471735
Saved in:
2
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
3
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
4
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
5
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
6
Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.
;
Perks, Keith J.
;
Russell-Bennett, Rebekah
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
Saved in:
7
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
8
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
9
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
10
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
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